Creative Problem-Solvers for Every Customer Journey

NOBEARS is more than just a sum of digital agencies. It’s a fast-growing full-service agency where experts from various disciplines collaborate to help organizations deliver an optimal customer journey and experience. Moving forward, ID Factory will also operate under the NOBEARS banner.

“What makes us unique is that we don’t just design the optimal customer journey—physical or digital—we fully realize it as well,” says CMO Rens van Geel. “From the strategic thinking at the start to the operational execution at the end, we have all the experts—marketers, developers, designers—to create effective, successful solutions.”

“A great customer journey isn’t built in just a few months”

Concrete Steps

According to Van Geel, the success of NOBEARS’ long-term partnerships stems from its strategy of translating strategic goals into concrete steps. Starting small to gradually make the customer journey an integral part of an organization and its customers. “These are long-term projects; you don’t complete them in just a few months.”

CEO Dustin Karelse adds that NOBEARS prefers to embark on such journeys with clients who share the same strategic mindset and vision. “Together, we create solutions that meet or even exceed expectations. For instance, we developed a ‘digital-first’ kitchen sales formula with a major supplier of kitchens, bathrooms, and furniture—tailored to a younger audience that can’t be reached through traditional methods. We align well with companies that share our entrepreneurial DNA. Thinking big and just getting started.”

While NOBEARS serves a variety of industries, COO Rob Smulders notes a growing focus on customer journeys for consumer brands and retail. “More consumer brands are now selling directly to their customers and are seeking new channels to do so. In these segments, customer experience has the most impact, and we can make the biggest difference.”

Never Standing Still

As customer experience (CX) continues to evolve, so does NOBEARS, Karelse emphasizes. “We are constantly looking for ways to expand and deepen our expertise. Through collaborations, partnerships, and acquisitions, we aim to remain a major value driver. This also includes expertise areas like AI and data, helping us seamlessly blend the digital and physical worlds into a unified customer experience.”